Cities We Will Be Visiting in China
We’ll visit three of the most influential cities in China: Shanghai, Beijing, and Hong Kong. All three cities are distinct and vital centers of advertising and public relations in China and Asia. Most multi-nationals and major agencies have offices in each of these cities.
Shanghai (上海 Shànghǎi)
With a population of more than 23 million (with over 9 million migrants), Shanghai is the largest and most developed city in China. Shanghai was the largest and most prosperous city in the Far East already during the 1930s, and has remained the most developed city in mainland China. In the past 20 years Shanghai has again become an attractive city for tourists from all over the world. The world once again had its eyes on the city when it hosted the 2010 World Expo, recording the greatest number of visitors in the event’s history.
Shanghai is a fascinating mix of East and West. It has historic shikumen houses that blend the styles of Chinese houses with European design flair. The Bund, the colonial riverside of old Shanghai, has dozens of historical buildings lining the Huangpu River, which once housed numerous foreign banks and trading houses. As the commercial capital of China, Shanghai is also the center of China’s growing affluent middle class.
Students will be staying at the International Guest Hotel at Shanghai Normal University, which is located on the main campus of Shanghai Normal University in Xuhui Qu. During the stay, students will have the opportunities to meet and interact with students and faculty in the School of Humanities and Communications at Shanghai Normal University, which has an excellent reputation for its quality in teaching and research in advertising, public relations, journalism, and radio and television.
Shanghai Campus Life and Snapshots of Events
- Small classes hosted on the campus of Shanghai Normal University
- Being engaged with the advertising and public relations industries in China through visits to local businesses such as Edelman China (Shanghai Office), Ogilvy Shanghai, Ruder Finn China, Shanghai TV Network, etc.
- Presentation delivered by leading advertising and public relations professionals in Shanghai
- Interactive discussion with award-winning advertising student teams at Shanghai Normal University
- Toured World Expo Park
- Mandarin sessions (non-credited)
- Kung Fu sessions (non-credited)
- Toured China’s ancient water towns
- Excursions to Hangzhou over the weekend
Beijing (北京 Běijīng)
Beijing, China’s capital city, stands as one of the most populous cities in the world and the cultural and political center of China. Situated in the northern part of the country, Beijing is surrounded by mountains on three separate sides. Both the Yongding and Chaobai rivers run through the city and the Great Wall lines its Northern end. Students will visit Beijing during the second week of the program. On this excursion, students will have the opportunity to have a wonderful Great Wall tour. In addition to the Great Wall, Beijing houses several of China’s most well known attractions, including the Forbidden City, Tian’anmen Square, the Beijing Opera, the Temple of Heaven, Olympic Park and the Pagoda of Tanning Temple. During your time in Beijing you will experience some of these attractions and become enamored by the city’s rich history and unique culture. Experience the intimate nature of traditional activities like Chinese Kung fu (Chinese martial arts) in a quaint park or a meal of Peking Duck in a bustling downtown restaurant, and lose yourself in the radiating energy that exists throughout this booming metropolis.
Hong Kong (香港 Xīanggăng)
One of the most densely populated cities in the world, Hong Kong lights up the South China Sea with its expansive skyline and bustling harbor. While the city stands as a leading international financial center and modern urbanized hub, it also boasts characteristics of its past, including ancient temples and smaller villages, nestled throughout the city. Students studying abroad in ADPR program will venture to Hong Kong during the third week to engage and visit the energizing lifestyles and cultures that exist there. During the visit, students will stay at the NTT International House of Hong Kong Baptist University and have interaction with students and faculty. On this excursion, students will receive the opportunity to shop in some of Asia’s largest shopping districts, indulge in Dim Sum and other food stand delicacies, and visit world-renowned companies that may include Goldman Sachs, Citibank or Google. The past and present collide in Hong Kong, providing students profound insight into another facet of China’s intriguing and multi-dimensional culture.