Earn University Credit
The ADPR China Program offers a three-week intensive cultural and educational experience for students. All students are enrolled in a 3-hour, upper-level course offered by the Department of Advertising and Public Relations at the University of Georgia. All students pay in-state tuition for the course. Non-UGA students will need to enroll for temporary status at the University of Georgia and are responsible for submitting all documents to have the academic credit transferred to their home institution.
Note: Dates listed here are subjected to change. Students in the program will be notified of any changes in advance.
During Week 1, students visit the economic center of today’s China, the city of Shanghai. Students will be exposed to the dynamics of the city of Shanghai. As the home of dozens of offices for foreign and U.S.-owned companies, including Microsoft, Coca Cola, Nike, Motorola, Unilever, Proctor and Gamble, etc., Shanghai is a true international melting pot of the East. Shanghai is the perfect choice for students to learning the forefront of the advertising and public relations industries of China.
Students will be staying at the International Guest Hotel, which is located on the main campus of Shanghai Normal University in Xuhui Qu. During the stay, students will have the opportunities to meet and interact with students and faculty in the School of Humanities and Communications, which has an excellent reputation for its quality in teaching and research in advertising, public relations, journalism, and radio and television.
During Week 2, students visit the capital city of China, Beijing. Students will have a wonderful experience of ancient China by visiting various cultural landmarks in Beijing, such as the Great Wall, the Forbidden City, the Temple of Heaven, the Olympic Park, etc. As the capital city of China, Beijing homes most of the country’s most significant historical monuments. Beijing also has a more traditional population than the more commercially-focused Shanghai as it is the center of China’s political power. Students may have the opportunities to visit some leading advertising and public relations organizations in Beijing. This part of the excursion will involve a good deal of physical activity, so students should come prepared to do some hiking and walking, especially for the tours of the Great Wall and the Forbidden City.
During Week 3, students will travel to Hong Kong. Hong Kong is a place with rich history and diverse cultures, as a result of being both Cantonese Chinese and under a more recent contemporary ex-British influence. Hong Kong has become a major tourism destination for China’s increasingly affluent mainland population. It is also an important hub in East Asia with global connections to other parts of the world. Visits to local businesses, multinational corporates, and landmark sites and monuments will give students an up close and personal look into such a vibrant and business oriented city in South China.